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Naturally beautiful

At HBX, we like to show off with feathers, baskets, wreaths, branches and vases. We select unique decoration and home accessories from importers and manufacturers in Europe, Africa, South America and Asia. You will also find beautiful fresh products. Items worth looking at!

Naturally close

We consider sincere attention important. We know our customers by name. Their wish is our wish. The products in our showrooms are usually available immediately. Our showrooms in Aalsmeer and Rijnsburg offer 15,000 square meters of inspiration. Come and take a look! Or look around our web shop.

Naturally creative

HBX is always searching for something new under the sun. Our purchase team travels the world to find the latest trends and unique concepts. Thanks to our large and diverse network of arrangers, trend watchers and designers, we continue to set the trend. Season after season.

Naturally reliable

Naturally reliable

Discover the latest trends: view the new autumn collection of HBX natural living.

HBX has been a reliable partner for decades, from wholesalers to garden centres and from florists to window dressers. We never forget our partners around the world. We know they are our secret, enabling us to surprise continuously.

Our treasures

Our extensive assortment is sure to make you want more. and more. Wreaths, dried branches, exotics, dried fruit and herbs, glass, earth and woodwork, baskets, metal and zinc products: we’ve got them all. HBX is also the place to come for a wide range of home accessories.
Every season, our team selects breath-taking home accessories to get wrapped up in. From overwhelmingly beautiful antlers to turn your wall into an Animal Kingdom, to exotic vases and pots to make your flowers and plants flourish even more. Showpieces that are worth looking at year-round, but also creations to bring winter, spring, autumn or summer into your home.

Direct sourcing from small local companies worldwide

In order to differentiate our product range we source our materials from companies selected by HBX Natural Living where our products are assembled with precision and finesse: pure products of honest manufacture.

Close cooperation

When developing new concepts, we work closely with our suppliers and partners abroad. Maintaining regional contacts is of great importance in order to guarantee high quality.

Feel free to dream away in our web shop, where you can find a complete overview of what we offer.